Coupon Redemption and User Synchronization Platform
Overview
Project of a promotional campaign management platform, enabling coupon redemption linked to CPF and synchronization of users who purchased tickets for a major show in Brazil, focusing on high conversion, data integrity, and security.
The solution was designed to capture leads, link users and coupons, and integrate data between the React frontend and VTEX MasterData, ensuring consistency and reliability during the Samsung S24 launch.
Strategic keywords: promotional campaign, coupon redemption, user synchronization, React frontend, Node.js BFF, VTEX MasterData, secure checkout, high conversion, user experience, data integrity.
Architecture
The architecture was designed to efficiently integrate frontend and backend, focusing on lead capture, checkout security, and real-time data consumption.
Architectural Pattern
- Backend-for-Frontend (BFF)
- Decoupled front-back integration
- Synchronous data processing for lead capture
- Data protection and consistency in coupon application
Technologies and Services Used
- Node.js (BFF) for API routing and coupon linking logic.
- React for building the user interface and lead capture forms.
- VTEX MasterData for registration, synchronization, and tracking of coupon usage.
- Secure Checkout with additional protection layers and validation.
- Monitoring and logging for campaign auditing and error resolution.
My Main Contributions
- Developed the lead capture interface for linking customers and coupons.
- Configured a secure checkout with additional protection layers to ensure discount integrity.
- Built the Node.js BFF, optimizing consumption routes for the frontend and integration with MasterData.
- Ensured the campaign launched on time and increased conversion for the S24.
- Implemented validation flows and data consistency mechanisms between systems.
Impact
- Campaign launched on schedule without operational delays.
- Increased Samsung S24 sales conversion.
- Secure and reliable user experience for coupon redemption.
- Efficient integration between frontend, backend, and VTEX MasterData, ensuring data consistency.
Promotional campaign platform focused on security, data integrity, and driving conversion for the Samsung S24 launch.